It’s not easy to get clearly-communicated, accurate information about driver behaviour and, more specifically, managing driver behaviour. It’s even harder to get unbiased, impartial advice.
Cutting through the fog and misinformation
Most of the “real” knowledge is in academic books and papers where it’s likely to be shrouded in an almost impenetrable fog of jargon and, more often than not, bad writing (it appears that few academic publishers employ editors who can convert manuscripts into plain English).
Much of what gets published in general media or the fleet press is, quite frankly, misinformation. Suppliers make claims for the efficacy of their offerings that are not backed up with proper evidence (derived from sound research methodology, that is) and that go unchallenged. And much of what is accepted as “best practice” amounts to little more than folklore.
I’ve worked in the field for over thirty years and I’ve actively studied the subject for tens of thousands of hours (including getting a Master’s degree in Driver Behaviour). My research has lead me into all sorts of fields that are related to the central topic, some that have useful connections and applications, and a few that turned out to be blind alleys.
I’ve fed all that experience into my work with clients and into the information and advice on managing driver behaviour that you can access via this site. It’s all intended to cut through the fog and shovel away the bovine excrement.
Information in plain English
While some of the content may be “academic,” I’ve written it for the lay reader, without jargon. No knowledge of research methodology or statistics is required. I’ve also avoided the dry and impersonal writing style required by academic journals. So I don’t try to be “balanced” or “politically correct.” If I think something is rubbish, I say so.
Neither do I write in that pitiful idiom known as business-speak. In my world a stakeholder is someone who kills vampires, and task and action are always nouns, never verbs. Here’s an example of the sort of thing that makes me cringe, taken from the website of a supplier in the at-work road risk industry…
[Company X] offers a full range of consultancy services some of which may seem daunting to an individual or group tasked with defining the scope or initiating a start point from which to springboard an operational road risk campaign.
No kidding, that really is a direct quote. If you ever find anything remotely like that gobbledegook on this site, please send me a very rude email telling me to get a grip.
I recommend that the best place to start, in order to get an overview of the subject, is to download my free report How to Manage Driver Behaviour and Not Get Taken for a Ride: Costs, Causes, Dead Ends and What Works.
I’ve posted a number of articles that expand on some of the topics addressed in the How to Manage Driver Behaviour… Special Report. And I cover some topics that aren’t specifically addressed there but which can help you to understand the nature of driver behaviour (and some of the nonsense surrounding it).
Learn even more
Please also take a look at my page on Driver Behaviour Management Courses in Development. I want to make sure that what I provide is of maximum value to managers in the real world. Your contributions and suggestions would be most welcome.
If you have any queries about managing driver behaviour, it’s worth looking to see if I’ve addressed them in the Frequently Asked Questions. If you don’t find the answers you’re looking for, feel free to email me.
And if you’d like me to discuss your specific situation in your business, please take a look at the process for setting up an Initial Strategy Session.