The good news is that a really effective programme for managing driver behaviour in your business need not be expensive to set up. The cost is a fraction of the potential savings; so you can expect a good return on your investment. That is, if you go about it the right way.
The bad news is that many businesses go about it the wrong way. They spend a good deal of money in trying to manage driver behaviour and yet they don’t see a good return on investment. Some see a negative return (although some don’t recognise it and those that do tend to keep quiet about it—nobody likes to broadcast their failures).
Same thing with effort. The wrong way involves doing a load of stuff with people who don’t need to be doing it, or using labour-intensive interventions instead of more effective and efficient methods.
These businesses that take the wrong path tend to have three things in common:
- They do what everyone else does, without analysing their specific conditions and needs
- They follow “common sense” advice that is likely to be more akin to folklore than based on empirical evidence and sound science
- They’re lead by what suppliers want to sell instead of specifying exactly what they want to buy
At the risk of sounding like I’m blowing my own trumpet (alright then, yes I am), the wisest investment you can make up front is to get high-quality advice and expertise in analysing causes and needs. Then you can make sure that the rest of your expenditure is highly targeted and optimised.